E.G. is a theoretical company whose mission is to encourage consumers to set the right example of reducing the use of single-use plastics. The name E.G. derives from “exempli gratia”, the Latin phrase meaning “for example”.

PRODUCT DESIGN

The design of the bags references the look of generic “Thank You” plastic bags that are used in stores. By referencing this aesthetic, irony is created as one would expect to read “Thank You” but instead reads a fact that talks about how plastic is harmful to the environment. This brings attention and awareness to the negative impact of plastic bags.